Held the 20th to the 21st of April, ICSC’s European Conference is sure to astound, enliven, and inspire. Following is a list of ten reasons why mixing business and pleasure at the ICSC European Conference is an excellent idea.
This is the 40th anniversary of the ICSC European Conference, and you know what that means: HUGE speakers, one of which is visionary Scott Galloway. A brand expert, Galloway’s recent 15-minute presentation comparing the prospects of Google, Apple, and Amazon, went viral on YouTube. At the European Conference, Galloway will discuss the revolutionary effect digital will have on the role of the store, and focus on its impact on the major brands driving the industry.
For your first night in London, schedule a meal at a secret supper club, the trend coasting its way into London culture. The experience is like visiting a restaurant, only it’s in someone’s home – a much more intimate experience, and a unique one at that – most clubs change the meal every evening. Make sure you book your visit
NEXT GEN LIVE! is one of several exciting events premiering at the ICSC European Conference. Attendees will have the chance to listen to top-level speakers provide rapid-fire, thought-provoking presentations one after another. Experience the interactive, in depth debate between top minds in the industry as this global concept brings the Next Gen initiative to the next level.
Following a long day of deal making, take in a panoramic view of the city from the One New Change public roof terrace at Madison Restaurant. Overlooking the iconic dome of St. Paul’s Cathedral, the terrace offers a stylish retreat from the Conference for those who like a generous order of history and culture with their view.
Another session premiering is the Inspiring Retail Zone, targeted at new retail concepts. IRZ will showcase brands from across EMEA and form an integral part of the networking area at the Conference. Participating retailers will display their wares in a kiosk or a pop-up store to maximize product exposure, and attendees will be introduced to creative retail concepts.
To see the city from street level, hire a “Boris Bike” and cycle around Regents Park, one of the most beautiful spots in London, or follow one of the recommended “leisure routes” to discover a secret garden, independent shops and markets, or sporting sights.
Known for its optimal educational sessions, the ICSC European Conference will provide insight into current trends and concerns so retail real estate professionals can reposition their companies for a successful future. Presentations like “Global Retail Tourism – How Can Europe Win?,” “Future-Proofing Destinations…,” and “Destinations Exposed” will give attendees the keysfor industry success.
As advised by the ICSC London office, visit Borough Market, preferably on a Thursday. Avoid the overpriced fruit and vegetables, but don’t miss the pork pies with chopped apple, handmade sweet olive oil biscuits, or the coconut drops from Burnt Sugar, elusive Mexican ingredients from the Cool Chile Company. One pro tip: don’t take pictures without the traders’ permission, as they can get “right arsey.”
ICSC’s European Conference is focused on the future. In their brand new Innovation Zone, participating companies will feature their new ideas and innovative solutions for the retail and real estate industry. Does your company want to position itself as an innovator? Then check out the technologies on the horizon at the European Conference’s Innovation Zone.
If you want dinner on the Thames as a special treat for your last evening in London, head to Hammersmith and Putney to avoid tourists. There you’ll find traditional pubs and riverside beer gardens, with food as equally delicious as what you might find in the Southbank. One comes at high recommendation: The Crabtree.