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July 26, 2012
Author Archives: smalcolm
July 25, 2012
Behind the Scenes of the Luxury Experience
(ICSC Interns: Christopher Brand, Icy Chen, Jona Elwell, Eliana Gerson, Kay Olivia Keren , Nicole Gonzalez, Lauren Stefia, Christina Grafstein) As a rising senior studying English at Rutgers University, I experienced shopping centers as a casual consumer, until very recently. … Continue reading
July 23, 2012
Throwback Thursdays- High Socks Workout
Marketing classes are taught with an aerobic twist when it comes to Steve Sell, ICSC 1982 member. Squats, crunches and running in place get the audience motivated about shopping for value and boosting sales. Tweet
July 19, 2012
Throwback Thursdays- Cheer Your Way to the Top
Promotional events have always attracted shopper to the mall but in the case of the 1982 Cheerleading contest at Golden Ridge Mall, profits sky rocketed. Through extensive research the mall was able to host an appropriate event and attract their … Continue reading
July 12, 2012
Throwback Thursdays- Alexander on Advertising
With a grin on his face, Alan Alexander explains his 1982 philosophy about advertising for a shopping center. He says, “When times are good you should advertise. When times are bad you must advertise.” Tweet
July 6, 2012
SMP 2012- SOCIAL MEDIA & PUBLIC RELATIONS
Check out the social media and public relations session that was at the Social Media Pavilion at RECon 2012. See how to leverage social media to build relationships with journalists. Learn about it in this crash course with Angela Sweeney … Continue reading
July 5, 2012
Throwback Thursdays- Deals Deals Deals
Mingling and deal making at the Capital Hill, Washington reception was a common cite for events hosted by ICSC. Over 300 people attended the 1981 event including many powerful members of congress. Tweet
July 3, 2012
SMP 2012- Facebook Session
In case you missed the Facebook session at the Social Media Pavilion at RECon, here you go! See how Facebook is changing how we interact with our customers. Learn about it in this crash course with Lisa from Cohn Marketing. … Continue reading
June 28, 2012
Throwback Thursdays- Redevelopment
Tanenbaum speaks on redevelopment circa 1974. Interviewed by ICSC, sporting thick rim glasses Tanenbaum advises: “You can’t have redevelopment of an existing center if you don’t have an existing center.” He also stated , “Redevelopment will be the direction developers … Continue reading
June 21, 2012
Throwback Thursdays-Member development outlook circa 1975
A lot has changed in the development of shopping centers in the past 40 years but the advice from M. G. Herring, President of Paul Broadhead & Associates is always useful. Trending in a plaid sports coat he states, “Downtowns … Continue reading
