The ICSC Blog

January 23, 2015
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Win A Free #RECon15 Badge!

RECon 2015 is looking to be better than ever and we are giving away four free full-conference badges! How could you get one of these hot-ticket items? It’s simple, each week we will be posting a trivia questions on Twitter using the hashtag #REConTrivia, if you answer the question correctly and use the hashtag in…

September 15, 2014
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Teach Them to Tweet, Creative Brand Advocates for a Lifetime

A special ICSC webinar, Wednesday, September 18 #TeachThemToTweet Your company is ready to go social, but are your coworkers? A socially engaged and knowledgeable workforce can accelerate brand advocacy and enhance departmental objectives. While Altimeter Group reports that 62% of companies do not have an internal social media training program in place, only 43% identified…

June 3, 2014
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Q&A With MOCIAL Speaker Erik Qualman

Tell us about yourself…. Called a Digital Dale Carnegie, Erik Qualman is the author of Socialnomics. Socialnomics made Amazon's #1 Best Selling List for the US, Japan, UK, Canada, Portugal, Italy, China, Korea and Germany. His book Digital Leader helped him be voted the 2nd “Most Likeable Author in the World” behind Harry Potter author…

May 27, 2014
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Knowing how to attract Millennials' money is the name of the game for retailers who know that nearly half of Millennials research products online and then buy them in-store. Retailers must stay ahead of both in-store and online channels to capture cash from Millennials because by 2020, they are expected to spend $1.4 trillion, with…

May 21, 2014
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Why brand storytelling needs to evolve for the mobile age

By: Rodrigo Lopez, Chief Creative Officer, Neoscape The chief marketing officer of a Fortune 500 company was pleased with the company’s re-brand. There was a new logo, font and tagline, a new website and, of course, a new story about their “new and improved product.” It all looked great on the storyboards in the conference…

May 20, 2014
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What you missed on Twitter; Day 2 at #RECon14

By Jesse Tron (@JesseTronPR) A bit self-serving, but, yea 33K+ in attendance …a post-recession high! it's official ... #RECon14 attendance tops 33,000 @ICSC_RECon @ICSC— Jesse Tron (@JesseTronPR) May 19, 2014 Here’s another impressive number… Welcome @ICSC_RECon the global shopping center industry convention. 33K attendees -$43.4m in non-gaming economic impact. #TourismMatters— LVCVA (@LVCVA) May 19, 2014…

May 19, 2014
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Ready, Set…RECon

By Jesse Tron (@JesseTronPR) #RECon14 What you missed, Day 1 Sunday was an action packed first day at the largest gathering of retail real estate professionals in the world. An expected 33,000 attendees packed the show floors which opened at noon Pacific Time (I’ll use Pacific since “Vegas time” has slightly different connotations). So if…