The ICSC Blog

April 5, 2013
Comments Off

Managing An Effective Digital Marketing Strategy for a Mixed-Use Asset

By: Peter Lillis, Digital Marketing Manager at McCaffery Interests. A regular challenge for marketers of all disciplines is establishing, defining and expanding new sub-brands within an existing and recognizable identity. With diverse target audiences fractured across several forms of media, communicating the unique but cohesive messages of sub-brands can be a daunting task in every…

March 29, 2013
Comments Off

INFOGRAPHIC: 4-year Cumulative Impact of Sustainability Measures

Mark Peternell, Vice President of Sustainability, Regency Centers Today, sustainability practices are becoming more common among retail REITs with many implementing similar tactics such as smart irrigation, exterior and common area lighting controls, innovative storm water management and LEED-certified developments. Real estate owners and operators benefit from a number of benefits, such as operating expense…

March 28, 2013
Comments Off

Get to know the #iTechLounge Speakers: Alex Markson, Property Capsule

Hi, I'm Alex Markson and I am CEO/Co-Founder of Property Capsule (  We make tools for deal makers. We provide a cloud-based platform for managing & presenting portfolios.  We make your business move faster by eliminating duplicate effort, automating through technology and increasing the quality of information while introducing new paradigms for working with your…