The ICSC Blog

May 21, 2014
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Store Front Analytics from Motionloft ICSC RECON14

Joyce Rietman, CEO of Motionloft shares how new ways of gathering traffic and pedestrian counts will change the way retailers conduct business. Get pedestrian and vehicle counts at your locations, delivered to you when you want them. Motionloft reports the data as it happens. Know your traffic, every hour of every day.

May 21, 2014
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Why brand storytelling needs to evolve for the mobile age

By: Rodrigo Lopez, Chief Creative Officer, Neoscape The chief marketing officer of a Fortune 500 company was pleased with the company’s re-brand. There was a new logo, font and tagline, a new website and, of course, a new story about their “new and improved product.” It all looked great on the storyboards in the conference…