The ICSC Blog

October 14, 2011

Comments Off

Kerry Cavanaugh applies lessons learned in the consumer-goods marketing business to shopping centers

By Jesse Serwer Divergent as consumer-goods and retail real estate businesses may be, Kerry Cavanaugh sees parallels between them. “Consumer products [is] focused on improving consumers’ lives. Commercial retail centers are really big consumer products,” Cavanaugh said. “For the consumer … Continue reading