The ICSC Blog

October 14, 2011
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Kerry Cavanaugh applies lessons learned in the consumer-goods marketing business to shopping centers

By Jesse Serwer Divergent as consumer-goods and retail real estate businesses may be, Kerry Cavanaugh sees parallels between them. “Consumer products [is] focused on improving consumers’ lives. Commercial retail centers are really big consumer products,” Cavanaugh said. “For the consumer to spend money there and come out of her way to spend time at the…