The ICSC Blog

November 7, 2011
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SM Prime Holdings mall builds homes for poor neighbors

The ICSC Foundation has honored SM Prime Holdings, of the Philippines, with this year’s Asia Community Support Award for the “Breaking the Poverty Chain” campaign, at RECon Asia. In celebration of the 25th anniversary of the SM North Edsa Mall, the owners wanted a campaign that would give back to the community. The company teamed…