The ICSC Blog

November 22, 2011
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‘Small Business Saturday’ event to drive traffic into mom-and-pop shops this weekend

American Express is once again teaming up with small retailers nationwide to encourage consumers to shop on Small Business Saturday this Nov. 26. During last year’s event, small retailers reported a sales surge. "Last year, we saw a 28 percent rise in sales volumes for our small business merchants versus the same day in 2009,"…