The ICSC Blog

December 13, 2011
Comments Off

DDR launches mobile-marketing technology

DDR Corp. says it will launch a location-based, mobile-marketing platform called ValuText, which will send shoppers text messages about deals and promotions at various retailers while they shop. The opt-in program, to be set up at 27 DDR shopping centers, will allow sign-up online or by text. The technology lets retailers send text messages to…