The ICSC Blog

July 30, 2012
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Michael E. McCarty Speaks on His Journey to ICSC Interns

The summer fellows at ICSC are mostly upper college classmen or recent graduates. We do not all have the same career goals, but we have a shared mixture of concern about and yearning for the future. To help their summer fellows prepare for the “real world,” ICSC provides us with many learning opportunities, including occasional…

July 27, 2012
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GGP Malls Partner with DonorsChoose.org to Celebrate Schools!

      CHICAGO (July 27 2012) – GGP (NYSE: GGP) malls across the country are mobilizing their passion for education, partnering with DonorsChoose.org, an online charity that makes it easy for anyone to help students in need, for its Celebrate Schools! philanthropic initiative. The partnership is designed to shine the spotlight on the importance…

July 25, 2012
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Behind the Scenes of the Luxury Experience

(ICSC Interns: Christopher Brand, Icy Chen, Jona Elwell, Eliana Gerson, Kay Olivia Keren , Nicole Gonzalez, Lauren Stefia, Christina Grafstein) As a rising senior studying English at Rutgers University, I experienced shopping centers as a casual consumer, until very recently. However, for the last two months I’ve served as an ICSC summer fellow working in…

July 19, 2012
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Throwback Thursdays- Cheer Your Way to the Top

Promotional events have always attracted shopper to the mall but in the case of the 1982 Cheerleading contest at Golden Ridge Mall, profits sky rocketed. Through extensive research the mall was able to host an appropriate event and attract their target audience. G-O S-H-O-P-P-I-N-G!!  

July 6, 2012
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SMP 2012- SOCIAL MEDIA & PUBLIC RELATIONS

Check out the social media and public relations session that was at the Social Media Pavilion at RECon 2012. See how to leverage social media to build relationships with journalists. Learn about it in this crash course with Angela Sweeney from The Peterson Companies.