The ICSC Blog

July 19, 2012
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Throwback Thursdays- Cheer Your Way to the Top

Promotional events have always attracted shopper to the mall but in the case of the 1982 Cheerleading contest at Golden Ridge Mall, profits sky rocketed. Through extensive research the mall was able to host an appropriate event and attract their target audience. G-O S-H-O-P-P-I-N-G!!