The ICSC Blog

February 26, 2013
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The Marketplace Fairness Act is Back

By Michael Kercheval This month, brick-and-mortar retailers have reason to celebrate. Thanks to a bi-partisan group of U.S. Senators and Representatives, the Marketplace Fairness Act is back. The legislation, which was introduced earlier this month by Senators Mike Enzi (R-WY), Dick Durbin (D-IL), Lamar Alexander (R-TN) and Heidi Heitkamp (D-ND), and Representatives Steve Womack (R-AR),…

February 15, 2013
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How to Get Your Retailers to Participate in Social Media

Not unlike other marketing professionals in our industry, the team at Cypress Equities faced the challenge of finding the perfect way to not only educate our merchants on the value of social media, but also to motivate them to participate in a social media program – either through our center-wide initiatives or one of their…