The ICSC Blog

April 25, 2013
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Get to know the #iTechLounge Speakers: Dave Lewand

Who is Dave Lewand? In 2009 I began working independently as a freelance commercial real estate marketing solutions provider - tapping into lessons and best practices learned in a 15+ year career in CRE software, mapping, research and marketing. As I reached out to small and mid-sized CRE firms throughout the country, I discovered a…

April 24, 2013
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The ROI of Social Media: Atlantic Station Case Study

Social Media can be a powerful tool for those who truly understand how to leverage it. Standard ROI metrics aside, Social Media allows a business to: monitor what’s being said about its brand, share news, connect with customers (guests), network, perform market research, collect user generated content, reputation management, drive web traffic, etc. North American…

April 18, 2013
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Get to know the #iTechLounge Speakers: Joe DeStasio, Boingo Wireless

Tell us about yourself and what you do? I help shopping centers and retailers use Wi-Fi and mobile marketing to differentiate the in-venue/in-store experience. Basically, I help my clients bridge the gap between clicks and bricks.   My background is in commercial real estate development; before joining Boingo, I worked for Westfield and Regency Centers,…

April 17, 2013
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Mark Toro: Building The Experience Before The Box

By: Mark Toro The retail industry as we know it has changed forever. The consumer drives today’s dynamic marketplace more than ever before and, in order to survive, retailers and landlords must acknowledge that shoppers have infinite control over where, when and how products and services are purchased. If we are to succeed in getting…