The ICSC Blog

April 5, 2013
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Managing An Effective Digital Marketing Strategy for a Mixed-Use Asset

By: Peter Lillis, Digital Marketing Manager at McCaffery Interests. A regular challenge for marketers of all disciplines is establishing, defining and expanding new sub-brands within an existing and recognizable identity. With diverse target audiences fractured across several forms of media, communicating the unique but cohesive messages of sub-brands can be a daunting task in every…