The ICSC Blog

May 18, 2013
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The Emergence of Mobile-Based Shopper Research

By: Stephanie Shriver-Engdhal, Vice President of Digital Strategy at Forest City Enterprises Many moons ago, shopping center industry leaders would daydream about tapping into the brains of their customers – what were they thinking? Where were they going? Why didn’t they walk over here, or over there? While we may still not be able to…

May 17, 2013
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Crowdsourcing: How the voice of the people can benefit your shopping center

By: Stephanie Shriver-Engdhal, Vice President of Digital Strategy at Forest City Enterprises Black or white? Paper or Plastic? Fries or onion rings? Mets or Yankees? Here or there? Choices, people like ‘em.  People also like having a say, as they voluntarily rally behind their favorite singer on The Voice or American Idol, voting online to…