The ICSC Blog

GGP Sends Shoppers On The Hunt To Find The Love This Valentine’s Day

CHICAGO, Feb. 1, 2012 /PRNewswire/ — Looking for a little amore this Valentine’s Day? If so, General Growth Properties (NYSE: GGP) challenges shoppers to power up their mobile devices to search for the love at a GGP mall. Beginning February 1, customers can enter the Where Is the Love? sweepstakes by finding and scanning love-themed QR codes hidden throughout participating GGP malls.

For two weeks through February 14, hearts, cupids and red lips embedded with QR codes will adorn different areas of the mall. Each day during the promotion, when a shopper locates and scans one of the QR codes, they are instantly entered for a chance to win one of 30 $10 Shop Etc. Mall Gift Cards that will be awarded every day.

The Where Is the Love? sweepstakes grand prize is a seven-day, six-night vacation for two to Kauai, Hawaii. This romantic dream vacation takes the winners to the new Kauai Marriott Resort on Kalapaki Beach to experience the island’s natural beauty and carefree ambiance. The trip includes round trip airfare for two, hotel accommodations and airport transfers.

“Smartphones now play such a central part of our everyday lives, so we try to create fun and engaging promotions to keep our guests entertained while shopping at our malls,” said Keith Maladra, VP Digital Marketing, GGP. “This likely is the largest mall-based QR code promotion to date and just one example of how we’ll continue to use integrated mobile media at GGP.”

Where Is the Love? gives shoppers multiple chances to be entered into the grand prize sweepstakes. The first scan awards one sweepstakes entry; locating the second scan awards five additional sweepstakes entries; and finding the third scan awards an additional 10 sweepstakes entries.

Participants must be at least 13 years old to enter. Visit GGP’s Mall News & Events for a list of participating malls, other entry requirements and official rules. Where Is the Love? is a national sweepstakes sponsored by General Growth Properties, Inc.

GGP is the second largest shopping center owner in the United States. GGP has ownership and management of a 136 regional and super regional shopping mall portfolio in 41 states. The company portfolio totals approximately 140 million square feet of space. A publicly-traded real estate investment trust (REIT), GGP is listed on the New York Stock Exchange under the symbol GGP.


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