The ICSC Blog

Get to know the #iTechLounge Speakers: Steven Sorge, Mobile Fringe

Tell us about yourself and what do you do?
I am a kid at heart with a perceptive cerebral view of the world at large. This includes business problems and solutions. I have spent all my life solving problems with rationale metrics and intuitive feel. I bring this approach to all our clients and new ventures. I am genuine, authentic and cut straight to the chase with everyone in my life. I have worked in online marketing for the last 10 years and Mobile is where I have spent the last 4 years becoming an expert on solutions for the Shopping and Retail industry. I try and make my clients lives’ easy. I take a vested interest to each to ensure they can be stars in their organizations. I listen, I investigate, I ask questions, I recommend and then I do it again. In the end it is about finding what fits for their needs and seeing if we are the right team to deliver it. Finally, I love golf, and will go about anywhere for a good game.

Where do you see the industry heading in regards to mobile, social, and digital in the next 5 years?
The trend is obvious and the transition of budgets from traditional media to digital is slow but steady. This is a function of the people in the marketing positions and the propensity for them to take on change – where change = risk. Mobile will be the central hub in digital where social, web etc.. will all play supporting roles….I may have a slight bias, but

What is your favorite social network to use and Why?
Linkedin…I’m all business (: …well some of the time.

What is your favorite mobile app to use and why?
I can’t choose just one, I love all my clients’ apps first! (: From a personal productivity point of view, INRX saves me hours in driving and it would be tragic without it. Texas Turn Poker is my favorite game to play. Let’s me play poker with all my friends at my pace all over the world.

Tell us about your session at the# iTechLounge and what people can expect to hear.
Expect to hear some of what you have been hearing already. Mobile is here and the avalanche trend is showing it is going to be the single place you will connect with your shoppers. Websites are important, we love them, and do lots of them – but to capture the meaningful moments in the life of a shopper you will need to be on their mobile device. So how can you do that. Let’s look at some examples together.

How can people reach out to you on social?
Connect with me directly on LinkedIn. Lots of great relationships have started this way, so connect to me and let’s talk.

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