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The Official ICSC Blog

Get to know the #iTechLounge Speakers: Duke Long


Tell us about yourself and what do you do?
First and foremost I am a commercial real estate broker. I started out in the mid 90’s as an agent and then formed my own company in 2000. I have done several types of deals and represented many different types of companies and properties. On the personal side I married a little farm girl from Mississippi (we met on the golf course at PGA National) and we have two diva daughters who have an insatiable appetite for shoes. I am also infamously or famously known for writing with a little opinion and attitude about anything and everything commercial real estate on my website: www.dukelong.com

Please disregard the occasional F-bomb.

Where do you see the industry heading in regards to mobile, social, and digital in the next 5 years?
In my opinion mobile will be the most dynamic and far reaching technology for commercial real estate. I just happened to be sitting in the John Wayne Airport in Orange County and counted no less than 50 people near me using smartphones and laptops.Two ladies sitting next to me were discussing shopping and specific stores while looking at merchandise on their phones. Mobile + Commercial Real Estate = $$$$$

What is your favorite social network to use and Why?
Twitter. Research news conversations connections pictures video links locations broadcasting personal branding and all in 140 characters or less. Simple and Brilliant.

What is your favorite mobile app to use and why
Uber. Touch down at an airport. Pull up the app and let it get your location. Request a car to pick you up. In less than five minutes a driver calls and texts you to let you know when he will arrive.Less than fifteen minutes later a nice clean shiny Lincoln Town Car shows up and drives you off to your destination. The app already pays the driver and debits your bank account. I Love It.

Tell us about your session at the# iTechLounge and what people can expect to hear.
Content creation and personal branding. I have done just about every type of content creation you can think of. I even brought my own camera man to ICSC two years ago. I have also made some mistakes.  Come to my sessions to learn how to build your brand and create content that will be relevant to your potential clients. Learn some shortcuts and see what maybe not to do. You will walk away with some useful actionable tips

How can people reach out to you on social?
Twitter:https://twitter.com/dukelong
LinkedIn:http://www.linkedin.com/in/dukelong

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