The Official ICSC Blog and the Voice of the Retail Real Estate Industry

The Official ICSC Blog

Deck the Malls with Crowds of Shoppers


When the holiday season officially kicks off the day after Thanksgiving, retailers will be scurrying to make the most of a compressed shopping season that is six days shorter than last year. In addition to timing considerations, increased competition is also pushing retail operators to re-evaluate their strategies and service offerings this year. Thankfully, according to a recent survey by Accenture[ii] approximately 20 percent of American shoppers surveyed plan to increase holiday gift-buying-budgets by $500. Retail experts have identified five key strategies that retailers can employ this holiday season to capture and maximize their share of sales.

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