The ICSC Blog

Deck the Malls with Crowds of Shoppers

When the holiday season officially kicks off the day after Thanksgiving, retailers will be scurrying to make the most of a compressed shopping season that is six days shorter than last year. In addition to timing considerations, increased competition is also pushing retail operators to re-evaluate their strategies and service offerings this year. Thankfully, according to a recent survey by Accenture[ii] approximately 20 percent of American shoppers surveyed plan to increase holiday gift-buying-budgets by $500. Retail experts have identified five key strategies that retailers can employ this holiday season to capture and maximize their share of sales.

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