Cushman & Wakefield has signed a 13-month global sponsorship agreement with ICSC through which it will share global market retail intelligence and collaborate on research enterprises such as the European Shopping Centre database. The two will also be showcasing their collaborative efforts at ICSC’s major shows, such as RECon in Las Vegas; RECon Asia; RECon LatinAmerica; the European Conference, and other gatherings such as the dealmaking events each year in Chicago, New York City and Whistler, the Open Air Conference, the University of Shopping Centers and VRN.
“Retail is absolutely central to our strategy,” said Carlo Barel di Sant’Albano, executive chairman at Cushman & Wakefield, describing the company’s global expansion at a signing ceremony at ICSC’s New York City headquarters Friday morning. Most recently Cushman has been focusing on growth in Asia, he said, and Africa will be next.
The sponsorship deal with ICSC will benefit both organizations, said Michael P. Kercheval, ICSC’s president and CEO.“Expanding our global offerings continues to be an important initiative for ICSC,” Kercheval said. “Teaming up with an internationally recognized firm of the caliber of Cushman & Wakefield will make us even more effective, and our services more valuable, as we strive to serve our members worldwide.”
Cushman sees a similar benefit flowing to its clients from the sponsorship agreement. “At Cushman & Wakefield we have the scale and expertise to help retailers, investors and landlords succeed in this dynamic sector right across the globe, whether in luxury retail, main streets, shopping centres or out of town,” said Sant’Albano. “It is an honour for us to be ICSC’s first global sponsorship partner and this landmark agreement further reinforces Cushman & Wakefield’s position at the center of global retail.”
Collaboration between the two organizations predates Friday’s formal agreement, noted John Strachan, head of global retail at Cushman & Wakefield. “We have enjoyed many years of mutually beneficial collaboration with ICSC, including research partnerships, participation in conferences, education and specialist retail groups and much more,” he said. “I am delighted that our growth together has culminated in us becoming the first and only global sponsorship partner of ICSC.”
The sponsorship agreement will be active from Dec. 1, 2013 through Dec. 31 2014. <br>