The Official ICSC Blog and the Voice of the Retail Real Estate Industry

The Official ICSC Blog

Use #MindfulMalls to Promote Holiday Philanthropy


In October, the ICSC Foundation launched the #MindfulMalls hashtag, a Twitter campaign to promote and recognize the incredible generosity and community spirit within the shopping center industry, and it’s been a huge success. We received countless tweets, pictures, and video of events, fundraisers and community outreach focused on theme of the month: breast cancer awareness.

The holidays are in full swing and we want to see how malls are capturing the spirit of generosity this season. From holiday classics like toys, coats or food drives, to new campaigns like “Quiet Santa” for children with autism, what is your center doing to the needs of their communities. We are asking centers to tweet how they are positively impacting their communities this holiday season, using #MindfullMalls and #ICSCFoundation hash tags. We want to see who collected the most donations, so be sure to include videos and pictures!

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