The ICSC Blog

Introducing the ICSC Coca-Cola Happiness Lounge at RECon 2014


HappinessLoungeScheduleOver the past three years we have been dedicated to help educate our industry on social, mobile and digital strategy at RECon. We started with the Social Media Pavilion in 2011 & 2012, then the #iTechLounge in 2013. We were ready to take this concept to a new level. That’s why we partnered together with Coca-Cola to breathe new life into the lounge for RECon 2014. So we are “Happy” to introduce the ICSC Coca-Cola Happiness Lounge!

The ICSC Coca-Cola Happiness Lounge is where digital, mobile and social platforms will be transformed into unified online marketing strategies (and where you can be transformed from tired and stressed, to rested and happy!). It is located at 19th Avenue and K Street, Central Hall.  There are 5 ways to learn. You can stop by for a #CrashCourse, #HappinessBreak, #ICSCTechTalks, #REConTweetUp, and our first EVER #MobileMeetUp where you can meet the CRE mobile start-ups! (Forget Silicon Valley!)

We have a great line up of speakers and topics this year that include Coca-Cola talking about their ground breaking social and digital strategies. PayPal will be talking about the new beacon technology, HootSuite speaking on uberVU, COHN presenting on wearable technology and luxury retail. In addition WWD and JLL partner up for a talk on how retailers are using technology, and Deliv on the latest on malls and same day delivery.
We are also excited to introduce the #MyStepsCount pedometer app powered by Mall Maverick, Coca-Cola and ICSC. RECon covers more than 1 million square feet of space that is the perfect springboard to getting you back on stride (see what we did there?). With the #MyStepsCount App you can track your steps during the show, compete with your friends and earn prizes. Make sure you check the leaderboard for up to the minute results and stop by the ICSC & Coca-Cola Happiness Lounge to show off your progress with a picture, get a #MyStepsCount T-shirt and take a much deserved #HappinessBreak – so in the words of Martin Lawrence… “Get to Steppin’!” and we’ll see you in Las Vegas!  #MyStepsCount App will be available on May 15.

Stop by 19th Ave. and K Street in the Central Hall for digital, mobile and social crash-courses during “ICSC Tech Talk” sessions, one of Coca-Cola’s scheduled “Happiness Breaks,” live interviews with industry leaders, complimentary Wi-Fi or mobile device charging, or even just a comfortable seat.

So whether you are looking to take the initial plunge into digital platforms, find out the latest trends that will be shaping marketing strategy in the coming months, or for a quick pick-me-up; you’ll find it at the all-new “Happiness Lounge” at RECon.

*All Exhibitor and Full Conference badges will have access to the lounge.

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