Congratulations to Shopping Barra in Brazil, the 2014 ICSC Foundation Latin American Community Support Award recipient. Shopping Barra’s winning campaign, “Tree of Dreams”, was a holiday initiative that granted the holiday wish to needy children in the shopping center’s community. What was remarkable about their “Tree of Dreams” was how many children they reached. Over 4,500 hundred of their generous customers donated gifts to more than 7,000 children. Plus, Santa Clause was on hand to deliver all those gifts to the children.
Shopping Barra isn’t a stranger to helping its community, over the past 14 years it has worked with over 80 different organizations on the “Tree of Dreams” to deliver over 65,000 gifts. In honor of Shopping Barra’s efforts, the ICSC Foundation will contribute $5,000 USD to Irmã Dulce Instituição.
The ICSC Foundation Community Support Award recognizes shopping centers around the world for their philanthropic work to address the needs of its community. The Latin American Community Support Award Winner, along with the winners of the other regional community support awards, will automatically be entered into a competition for the prestigious Albert Sussman International Community Support Award.
The 2014 Albert Sussman International Community Support Award will be announced at RECon Las Vegas on Sunday, May 18th during the general session. Stop by the award ceremony to see which center will take this year’s prize.