The ICSC Blog

Q&A With #RECon14 Speaker Andrew Black

AndrewBlackTell us about yourself and what do you do?
I live in Vancouver, British Columbia and work at the HootSuite HQ also known as the Nest. During
the winter I snowboard regularly at Whistler Blackcomb and in the summer months I can be found cycling the sea wall usually on route to Stanley Park’s Third Beach. I am also a fishing fanatic and spend my spare time in the fall chasing salmon on B.C.’s rivers.

What will you be covering at your #HappinessLounge #RECon14 session and what should people expect to learn?
I will be discussing the evolution of Social Analytics. People can expect to learn about how organizations now have the ability to go beyond simple listening reports and are now leveraging actionable insights that allow them to be able to move at the speed of social media.

I am also more than happy to answer questions from the audience regarding all things HootSuite as it relates to the Retail and Retail Real Estate industries

What new technologies are you excited about and why?
Really excited about canva.com. A new revolutionary tool that makes design simple for everyone.

What is your favorite social network to use and Why?
My favorite personal social network is Instagram. I’m a big fan of the visual web and Instagram doesn’t bombard you with ads and promotions. Also have a closer network of friends and family on Instagram.

What is your favorite mobile app to use and why?
My favorite mobile app is by far the HootSuite Mobile App. It allows me to manage all of my social profiles on the go as well as adds an additional layer of security when posting to my non personal profiles.

How can people reach out to you on social media?
Best place to reach me on social media is via LinkedIn or Twitter
ca.linkedin.com/in/andrewblack604/
@BlackaHoot

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