The ICSC Blog

Q&A With #RECon14 Speaker Keith Berman

KeithBermanTell us about yourself and what do you do?
Keith works on developing strategic alliances and marketing strategies for increasing traffic and incidence with many of Coca-Cola’s National Retail Customers in channels such as specialty retail, foodservice, fitness, shopping malls, and lifestyle centers.

What will you be covering at your #HappinessLounge #RECon14 session and what should people expect to learn?
Topic: Today’s consumer no longer responds to mass marketing strategies that seek to use “one size fits all” methodology to provide efficiencies to reach a broad group of people. So how can a brand as ubiquitous as Coca-Cola provide a personalized approach to marketing to today’s consumer? Keith Berman will share Coca-Cola’s 2014 summer campaign and explain how it is still possible to create a relationship with consumers in today’s increasing congested media landscape.

What new technologies are you excited about and why?
Iphone 6, whats next?

What is your favorite social network to use and Why?
Facebook, because despite naysayers, its still where the people are

What is your favorite mobile app to use and why? Business or personal?
WAZE, gps with social component to share information about traffic and fastest routes

How can people reach out to you on social media?

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