By Jesse Tron (@JesseTronPR)
#RECon14 What you missed, Day 1
Sunday was an action packed first day at the largest gathering of retail real estate professionals in the world. An expected 33,000 attendees packed the show floors which opened at noon Pacific Time (I’ll use Pacific since “Vegas time” has slightly different connotations). So if you were out at RECon with us, hopefully you caught some of this, but if not, here’s a rundown from Day 1.
RECon 2014 spans more than 1 million square feet of show space – that equals a lot of walking, and a lot of sore feet. So hopefully you are getting credit for those long treks between the South and North Hall with the ICSC Coca-Cola #MyStepsCount app which launched in the wee hours of Sunday morning. The app counts all those steps you are taking throughout the show and lets you compete with colleagues and friends – or hopefully friends who are colleagues – to compare your progress. Need more incentive? We are giving away some pretty cool prizes:
Think the #iTech lounge was soooo 2013…yea so did we. So this year we partnered with Coca-Cola to bring the #HappinessLounge to RECon. Hopefully you stopped by already, but if not, be sure to head over to 19th and K Street in the Central Hall for a crash course on digital or mobile technology, one of our Tech Talks, or a “happiness break.” I had the pleasure of interviewing Daphne Carmeli, CEO, of Deliv (@Deliv) earlier today where we discussed how the same day delivery service is helping malls create a better and more streamlined instant fulfillment option.
I caught up with Mark Cuban, who was here to support his new initiative Motionloft (@motionloft) – a pedestrian and vehicle counter for properties. They aim to give real estate an easy to use dashboard to drive better decisions …oh yea, and it’s in real time. Its analytics how you want them, when you want them.
Shopping Centers Today had a chance to interview Congressman Steve Womack regarding @efairness before his panel here at RECon 2014. You can help; ask Congress to level the playing field. Adam Ifshin, CEO of DLC Management and ICSC Trustee, met with House Majority Leader Eric Cantor to discuss issues impacting the shopping center industry.
The day concluded with our opening Keynote speaker Biz Stone, Co-Founder of Twitter.
Here are some #BizThoughts
On Twitter…“Twitter is not a triumph of technology; it’s a triumph of humanity.”
On success… “Without emotional investment in your work, success is not guaranteed but failure is.”
On deal-making… “The only deal worth doing is a win-win one.”
On the U.S. not producing anything… “We have an incredible renewable resource that no one seems to talk about…creativity.”
On how retail can successfully use social media…. “First, use social media to listen to the customer, then once you have a good understanding of what they want, join the conversation…but when you do join in, make sure you are being authentic.”
Here’s what you missed on social while you were busy making deals:
#RECon14 had some great metrics
— Chris Gassel (@melousch) May 18, 2014
I wasn’t able to fully get away from NYC
— Auntie Anne’s (@AuntieAnnes) May 18, 2014
I didn’t win an iPad…but someone did!
— Trepp (@TreppWire) May 18, 2014
$3 off to overcome your fear of heights
— The LINQ (@TheLINQ) May 16, 2014
I guess I wasn’t the only one to meet Mark
— Bobby Palta (@_RetailBroker) May 18, 2014
Jesse is in charge of PR, Communications and Branding for ICSC and the RECon conference. Follow him on Twitter @JesseTronPR