The ICSC Blog

Q&A With MOCIAL Speaker Erik Qualman

Tell us about yourself….
Called a Digital Dale Carnegie, Erik Qualman is the author of Socialnomics. Socialnomics made Amazon’s #1 Best Selling List for the US, Japan, UK, Canada, Portugal, Italy, China, Korea and Germany. His book Digital Leader helped him be voted the 2nd “Most Likeable Author in the World” behind Harry Potter author J.K. Rowling. What Happens in Vegas Stays on YouTube is his 2014 release and it is already being adopted by the top universities and global brands.

Qualman has performed in 42 countries with: Coach, Chase, Sony PlayStation, National Restaurant Association, IBM, Facebook, SCG Thailand,ADP, Starbucks, M&M/Mars, National Retail Federation, Cartier, Bertelsmann, Raytheon, Chrysler, Small Business League, Montblanc, Dairy & Deli Association,TEDx, Polo, UGG, Nokia, Google,AutoTrader and others. Qualman gave the commencement address at the McCombs Business School (University of Texas).

He has had the fortune to share the stage with: Al Gore, Julie Andrews, Magic Johnson, Malcolm Gladwell, Bill O’Reilly, Jeff Bezos, Howard Schultz, Brett Favre,Tony Hawk, Sarah Palin, Jose Socrates, Alan Mulally, and many others of note.

He is listed as a Top 50 MBA Professor and is no stranger to the executive suite, having served as the Head of Marketing at Travelzoo (TZOO); today he sits on several company boards.Yet, he may be best known for writing and producing the world’s most watched social media video. His work has been highlighted on 60 Minutes, The New York Times, WSJ, Mashable, USA Today, ABC News, Financial Times,
Forbes, Fortune, CBS News, and The Huffington Post. He also achieved the Guinness Book of World Records for the longest continuous podcast.

Socialnomics was a finalist for the “Book of the Year” and, is ranked as a Top 10 Blog (PC Magazine). Fast Company lists Professor Qualman as a Top 100 Digital Influencer. He made Forbes Top 50 Power Influencers list. Qualman was Academic All-Big Ten in basketball at Michigan State University and been honored as the Michigan State University Alum of the Year.Qualman has an MBA from the McCombs School of Business.A proud husband and father, he lives with his wife and two daughters in Boston. With society’s increasing dependence on technology, what changes in marketing strategies has it made in last few years. Today the consumer is the most informed consumer in the history of the world. Word of Mouth is now on Digital Steroids and it will determine the success or failure of your business. Marketers role is more important than ever before.

What have been the benefits of incorporating digital marketing and mobile apps into your corporation?
We don’t have a choice on whether we do this the choice is how well we do it.

In what ways has the digital age revitalized your industry?
I no longer have to physically be in a specific location to do my job.

How important is consumer engagement? How do you bring attention to your brand through you social media channels/mobile apps?
Make a product that is worth talking about and consumers and clients will engage and be your best marketers and sales team.

What do you hope participants will gain by attending your MOCIAL session?
That success is a choice in this digital age but only if you know the new rules. I teach the new rules of Digital Leadership.

Is the increasing number of online shoppers a concern to you
If we don’t change out business model it’s a concern. On the other hand with change there are also huge opportunities if you look at the problem from an angle of opportunity.


For more information about MOCIAL check out the event website.

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