The ICSC Blog

Q&A with MOCIAL Speaker Mallorie Rosenbluth

Mallorie_Rosenbluth LikeableMediaTell us about yourself…
I classify myself as the following: a marketer, a reader, a shopper and most importantly – a New Yorker. I’ve worked in the social media space since the beginning and initially gravitated towards the industry because I loved using Facebook as a college student. When I started my professional life, I thought my career in marketing could be taken to a whole new level with social media. Turns out, I was right.

What is your favorite apps to use?
Hard to choose! I’m a new fan of Broadway, and absolutely love Today Tix (it’s TKTS without the long lines or tourists!). I’m crazy about Instagram. And couldn’t live without Seamless (they were my favorite long before they were a client!). They’re all in my frequently-used app list.

With society’s increasing dependence on technology, what changes in marketing strategies has it made in last few years?
Since people are literally connected 24/7, there’s an opportunity to reach people at so many more moments during their day. With that “always on” shift though, there have becomes so many messages to sift through. As a brand, the tactics change but the importance of reaching the right people at the right time with the right message has never been more important.

What have been the benefits of incorporating digital marketing and mobile apps into your corporation?
Well without these things, Likeable Media couldn’t exist as an agency! For the brands we work with, they’ve gotten so much more educated about their consumer and are able to offer more customized and relevant experiences and interactions.

In what ways has the digital age revitalized your industry?
I work for a social media agency. So without digital, we wouldn’t be here. But for agencies, the digital age is creating many challenges – and opportunities. The days of Mad Men style organizations are gone. We need to move quickly and nimbly, impact our clients and create meaningful connections with their consumers. It’s a lot more than an ad in a magazine or a thirty second TV spot.

How important is consumer engagement? How do you bring attention to your brand through you social media channels/mobile apps?
Consumer engagement is everything these days. If you post content or push a campaign and people don’t interact with it, it’s like it never happened. Social media is a critical part of everything a brand does whether they like it or not. People are talking about things they see – and they’re talking about it online.

What do you hope participants will gain by attending your MOCIAL session?
I hope people walk away from my session and see how social media can really impact their consumers experience offline. I hope people change the mind about social and are inspired to take their approach to the next level.

Is the increasing number of online shoppers a concern to you?
No way! But maybe I’m a little biased on that :)

Comments are closed.