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J.C. Penney launches new big-and-tall chain, wants 150 stores by 2013

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J.C. Penney ‘s Growth Brands Division announced plans to launch a new retail concept catering to the men’s big & tall customer. To be called The Foundry Big & Tall Supply Co., the chain will carry branded apparel and accessories as well as its own line of upscale merchandise.

The Foundry Big & Tall Supply Co. plans to open 10 specialty stores in May 2011, following the April 2011 launch of its ecommerce website and aggressively expand nationwide to 150 stores by 2013, reaching a total of 300 stores over the next five years.

The stand alone, specialty retail stores will be up to 6,000 square feet. Inspired by the look of a microbrewery, The Foundry Big & Tall Supply Co. stores will feature an urban, industrial design, in a hip, yet unpretentious environment that invites men to shop, relax and enjoy themselves. Inside, customers will find concrete and wood flooring, brick walls, steel and wood fixtures and modern lighting, along with a lounge area.

“With big & tall customers making up over 50 percent of the male population and spending nearly $6 billion on apparel, footwear and accessories, we saw an opportunity to serve the fashionable and professional big & tall customer who is often frustrated by the lack of sizes and fits, availability of brands and the overall lack of customer service in their category,” said Myron E. (Mike) Ullman, chairman and CEO, in a press release.

Compiled by the staff of Shopping Centers Today.> © February 04, 2011 International Council of Shopping Centers.

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