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The Official ICSC Blog

VRN Conference Wrap Up

More than 300 attendees and 64 exhibitors crowded into the Sheraton Meadowlands Sept. 19-20 for the 2011 VRN Fall Outlet Leasing and Marketing Convention.  The outlet sector is booming and the convention hall was buzzing with activity.  Highlights of the two-day program included keynote presentations by Michael P. Kercheval, ICSC president and CEO; and Richard W. Latella, executive managing director of Cushman & Wakefield’s retail group.


In panel presentations, retailers revealed expansion plans and answered tough questions; marketing experts shared strategies, and the conversion of the Outlets at Bergen Town Center was deconstructed.


Attendees filled up nine roundtables to discuss industry trends; six outlet chains were honored for their excellence and three outlet veterans were inducted into the Outlet Hall of Fame.  When deal making officially ended at 5 p.m. on Tuesday, business was still going strong, just like the industry.



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