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The Official ICSC Blog

Retailigence and Mobile Fringe Partner To Provide A One-Stop M-Commerce Solution for Shopping Centers

Retailigence Corporation, the leading independent provider of local store inventory data, has announced a new alliance with Mobile Fringe; a Toronto based mobile marketing and consulting firm. By combining their capabilities, the two firms can now deliver a unique, turnkey solution for North American shopping centers that greatly enhances their m-commerce offerings for the upcoming holiday season and beyond.

By integrating the Retailigence API, Mobile Fringe can now add on-site product search capabilities to shopping mall applications. This ensures quality foot traffic as well as access to rich purchase intent data for marketing optimization and tenant acquisition purposes. The API is connected to a database of over 6.5M products, many of which are conveniently available at shopping malls across the US and Canada.

“Bringing more foot-traffic to shopping centers and malls has a tremendous benefit to both retailers and the mall owners and operators,” says Retailigence’s Head of Shopping and Lifestyle Centers, Jonathan Taylor. “By partnering with Mobile Fringe, Retailigence can combine the convenience of e-Commerce with the social experience of the mall.”

Mobile Fringe has extensive background in m-commerce and app development. By partnering with Retailigence, the company is now in the unique position to offer a product search solution to retail and shopping center clients. For shopping malls, it is in their best interest to create interactive smartphone applications that not only allow consumers to interact with the property, but also assist them throughout their visit.

“Property management and retailers are the core focus for our mobile marketing company,” states Steve Sorge, CEO Mobile Fringe. “Partnering with Retailigence shows our continued commitment to bring to market the most innovative and elegant solutions for shopping centers. This is an amazing new feature and we are all excited.”

Consumers looking to experience the integration first hand can download the Las Vegas Town Square iPhone Application created by Mobile Fringe. The free download is available in the iTunes app store.

“Town Square is excited to bring product level information to our customers,” said Jaimesen Mapes, Marketing Director, Town Square Las Vegas. “It is something that both supports our retailers and strengthens our position in the market.”

About Mobile Fringe
Mobile Fringe is the leader in retail mobile apps for shopping centers with a portfolio of valued clients in retail property management. Working together with key clients, like Cadillac Fairview, Oxford Properties, Turnberry Associates, Wilmorite, Forest City, Madison Marquette and Primaris REIT that vision has launched the most successful shopping center mobile apps. Mobile Fringe’s apps have been recognized and awarded by Apple and the International Council of Shopping Centers (ICSC). For more information, please visit http://www.mobilefringe.com

About Retailigence
Retailigence is a Data as a Service Platform that aggregates Brands’ and Retailers’ location-based inventory data and makes it available through a wide variety of marketing channels, including the web and mobile application ecosystems. For retailers and brands that want to reach consumers throughout their path-to-purchase, Retailigence provides a one-stop solution to make it easy to connect to these new, fast-growing marketing channels. For more information, please visit http://www.retailigence.com

 

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