The Official ICSC Blog and the Voice of the Retail Real Estate Industry

The Official ICSC Blog

December 13, 2013

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Use #MindfulMalls to Promote Holiday Philanthropy


In October, the ICSC Foundation launched the #MindfulMalls hashtag, a Twitter campaign to promote and recognize the incredible generosity and community spirit within the shopping center industry, and it’s been a huge success. We received countless tweets, pictures, and video of events, fundraisers and community outreach focused on theme of the month: breast cancer awareness.

The holidays are in full swing and we want to see how malls are capturing the spirit of generosity this season. From holiday classics like toys, coats or food drives, to new campaigns like “Quiet Santa” for children with autism, what is your center doing to the needs of their communities. We are asking centers to tweet how they are positively impacting their communities this holiday season, using #MindfullMalls and #ICSCFoundation hash tags. We want to see who collected the most donations, so be sure to include videos and pictures!

December 10, 2013

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Change is the Only Constant

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By: Matt Winn, Global Retail COO, Cushman & Wakefield
 
Having just attended RECon Asia 2013, where we officially kicked off our global partnership with ICSC with a bang, we’re thrilled to be in New York City this week for the New York National Conference.
 
As the saying goes, change is the only constant. And change is certainly on our mind this week. We are already a little nostalgic as this is the New York Conference’s last year at the Hilton New York and Sheraton New York Hotel & Towers. Truly, we have some great memories of shows past here. But we’re also excited about the future and ICSC’s move to the Javits Center for the 2014 Conference, which will be a terrific new venue. Congratulations to ICSC for making it happen.
 
Change is also on our minds as we consider retail in New York.  Perhaps there’s no better example of a shifting retail landscape than Lower Manhattan. Once considered a business district and little else, Lower Manhattan has become a desirable place to live, work and visit. The residential population has exploded over the last 10 years, tourist volumes are way up, and the number of hotel rooms available and rooms in the development pipeline has grown dramatically. Add to those conditions an ever-diversifying employment base and you have all of the ingredients for a vibrant, growing 24/7 environment ripe for a retail renaissance.
 
Our just-released white paper “Retail Revival: The Rebirth of Retail in Lower Manhattan” takes a closer look at what’s happening in this part of the city and what further changes may be in store.  We think you’ll find the report intriguing.

December 10, 2013

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Jacob Javits Center 3D Fly Through

ICSC NYConf 2014 – Javits Center from 3DCRE on Vimeo.

ICSC will move its New York National Conference & Deal Making (December 8-9) in 2014 to the expanded Jacob K. Javits Convention Center, on the West Side of Manhattan, putting the meeting at the epicenter of the largest makeover project in New York City in decades.

New York National Conference & Deal Making, ICSC’s second-largest annual event after RECon, will be housed in a facility that has just undergone a $500 million expansion and renovation. Under construction nearby is the $6 billion first phase of the Hudson Yards Redevelopment Project.

Access to the convention center from hotels in midtown Manhattan and Times Square is made easy by the recent extension of the No. 7 subway line that goes directly to Javits Center.

Thanks to Dave Lewand, Jeffrey Hughey and the team at 3DCRE.

For cost-effective, quick turnaround interactive 3D Models and Movies, please contact:

3DCRE – Square Feet in Motion
Dave Lewand
Phone: 630.901.1075
Email: dave@davelewand.com
Website: http://3DCRE.com
Twitter: @3DCRE
Slideshare: http://www.slideshare.net/davelewand/3dcre
3D Warehouse Portfolio: bit.ly/3dcre-wh

Also check out Javits Center on Honest Buildings

December 6, 2013

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Reflections on RECon Asia 2013

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By: Matt Winn, Global Retail COO, Cushman & Wakefield Inc.
This week in Beijing, Cushman & Wakefield and ICSC launched our global partnership. We did so with 20 C&W colleagues from 9 countries. It highlighted for me the importance of ICSC as a gathering place and facilitator of meetings.
After three fascinating days in Beijing we have learned about the phenomenon that is Asia. Its young population with a new and growing consumer class seems poised to take the next step between now and 2020.

According to our latest research, in sharp contrast to just five years ago, many retailers now believe that they cannot be viewed as global retailers without a strong presence in Asia.  Discussions on strategy increasingly focus on Asia as a key source of growth for the coming decades, and also as a source of innovation and new ideas. Retailers and developers alike are now changing their offerings to address the more experienced and demanding retail consumers of today’s Asia.
These growth opportunities will largely be in and around the city centers that we already know but also in 2nd, 3rd and 4th tier cities.  Catering to this new urban population that is adapting to both the city lifestyle and new money will take time and patience. For the retailer and investor who take care to do so, we believe they will be rewarded.

The rapidly shifting landscape makes RECON Asia even more important as connecting with what is happening on the ground can only take place when we all come together as we did this week in Beijing. C&W is excited to be at the centre of this emerging retail trend.

For more information on Asia’s shifting retail landscape and what it means for retailers and developers, view the latest research report from C&W http://bit.ly/1b7eog1

December 2, 2013

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Congrats to the Winners of the 2013 Asia Pacific Awards!

Believe Your Eyes Stabilisation Advertising Campaign

2013 Asia Pacific Shopping Center Awards

ICSC is pleased to announce the winners of the 2013 Asia Pacific Shopping Center Awards, recognizing outstanding achievement in the following categories: Traditional Marketing, Design & Development and New Media.  [For additional information, visit IC SC’s global awards web gallery]. 
 
Winners include:
 
Traditional Marketing
Advertising
SILVER
Believe Your Eyes – Stabilisation Advertising Campaign
Stockland Merrylands
Merrylands, Australia
 
Following a five-year $400 million development, the Believe Your Eyes stabilisation campaign combined creative execution, strong events platform, sales driving and loyalty recognition through a targeted and well executed media strategy.
 
GOLD
QVB – The Era of Glamour
Queen Victoria Building
Sydney, Australia
 
Inspired by the sophistication of old Hollywood charm, QVB’s Era of Glamour campaign featured an experiential High Tea event, customer incentives and an engaging social media competition.   Apparel sales increased, with the tactical incentive resulting in  over $497,000 in direct retailer sales.
 
Cause Related
 
GOLD
Sensitive Santa
Bendigo Marketplace Shopping Centre
Bendigo, Australia
 
Sensitive Santa is a period of time set aside for special needs children to visit Santa. The after hour sessions provide a quieter, stress free environment for children to visit Santa and have their special Christmas photos taken.

Marketing Positioning
GOLD
Siam Center The Ideaopolis
Siam Center
Bangkok, Thailand
At the forefront of the latest trends and fashion, Siam Center attracts almost 55 million visitors annually. Their grand opening event IDEAOPOLIS positioned them as deliverers of world- class retail and entertainment, leading to a 50% increase in traffic in its first month.
Public Relations and Events
SILVER
Salta!
Alabang Town Center
Muntinlupa, Philippines
 
Teens were invited to connect their photos to people they knew on a giant corkboard. Ten days and two thousand portraits later, the mall’s 14-meter display offered a visual representation of the interconnections between Alabang Town Center’s teens.
 
SILVER
East Point City “The Big World of Little Artists”
East Point City
Hong Kong
 
With the support of international and local art organizations, art practitioners, schools and parents the Big World of Little Artists campaign at East Point City helped generated extensive media coverage and more than 4.3 million visits.
 
 
GOLD
Rubber Duck @ Harbour City
Harbour City
Hong Kong, Hong Kong
 
Harbour City’s  creativity and execution excellence, helped the Rubber Duck exhibition in Victoria Harbour attract global media coverage, draw unprecedented levels of mall traffic and sales, and further establish the centre as the destination in Hong Kong.
 
Sales Promotion
 
SILVER
wtc more “Cap Avenue” Summer Campaign 2013
wtc more
Hong Kong
 
Hong Kong’s wtc more launched an imaginative PR campaign centering on baseball caps as a contemporary fashion accessory.  The cost-effective campaign leveraged social media, events and celebrity star power to boost traffic and spending at the mall.
 
 
SILVER
100 Doraemon Secret Gadgets Expo@Xintiandi
Xintiandi Style
Shanghai, China
 
100 Doraemon Secret Gadgets Expo was a first-of-its-kind collaboration with Doraemon’s authorization company and Xintiandi Style.  The exhibition was the largest in Doraemon’s history, creating buzz amongst Shanghai media and generating significant increases in centre traffic and sale
 
NEW MEDIA
 
Emerging Technology
 
GOLD
ION Orchard Beauty Season Mobile Campaign
ION Orchard
Singapore
 
ION Orchard’s Beauty Season Mobile Campaign offered shoppers samples of beauty products in exchange for written product reviews. The successful campaign helped the centre develop content for future use on social media, further capitalising on the power of recommendation.
 
Integrated Digital Campaign
GOLD
The New Glorietta Vibe
Glorietta
Makati, Philippines
 
Glorietta combined a Guinness World Record-breaking event with an integrated digital campaign to celebrate the completion of their redevelopment project.  The results were astounding and a testament to the power of social media and strategic collaborations.
 
Social Media
 
GOLD
Rubber Duck @ Harbour City
Harbour City
Hong Kong
 
To raise the online presence of Harbour City locally and internationally, the centre staged a 16.5 meter large Rubber Duck at Victoria Harbour.  The integrated online campaign increased mall traffic and sales, and achieved the goal of bringing joy worldwide.
 
 
 
DESIGN/DEVELOPMENT
Renovations/Expansion
 
SILVER
Centres of Central
Hong Kong, China
 
Centres of Central comprises five million square feet of office and retail space in the heart of Hong Kong’s central business district.   The transformation of the facade of Prince’s Building has been largely through existing tenants’ upgrades and tenant mix reconfiguration allowing tenants to design and insert their own fit out and signage to create global flagship shop fronts.
 
New Development
 
SILVER
TaiKoo Hui
Guangzhou, China
 
TaiKoo Hui, Guangzhou is a mixed-use development comprising a shopping mall, two office towers, a five-star hotel, serviced apartments and a cultural centre. Located in the central business centre, the development provides more than 700 parking spaces and has direct access with the city’s Metro and bus systems.
 
GOLD
Tokyu Plaza Omotesando Harajuku
Tokyo, Japan
 
Central to this theme are the mixture of street-level flagships with vertical shopping mall space, Tokyu Plaza features an open-air garden space in a dense urban environment, and a regularly updated pop-up store space for unique retail concepts.
 
Design and Development and Sustainability Winner
 
Gold
Hysan Place
Hong Kong
 
More than 130,000 people visited Hysan Place on its first day, positioning the retail complex as a landmark destination offering 17 levels of retail and dining and features two internal atriums that allow natural night to flow into the levels below. They were the first Hong Kong shopping centre to be awarded LEED Platinum certification.