The ICSC Blog

May 29, 2014

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What Lenders are Looking For


The retail industry has endured five hard years or recovery since the Financial Crisis, but a retail resurgence is well underway with consumer spending expected to rise by 4 percent this year. Investment capital is now seeking ways back into the sector.

May 29, 2014

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Oversized = Opportunity


The mantra “build it and they will come” was a familiar move in cities across the country before the recession. As a result, retail real estate was overbuilt, and today, there’s more than 9 billion square feet of retail space in the United States While big-box vacancy remains on the minds of many at the ICSC convention in Las Vegas many retail owners believe oversized spaces can mean opportunity if they can think outside the traditional leasing box.

May 28, 2014

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Beyond Your Backyard, The Global Retail Landscapes Opportunities


The way retailers use real estate around the globe is fundamentally changing in response to shifts in consumer preferences, spending patterns and robust growth in e-commerce. International retailers are focused on acquiring high-quality retail space in markets with healthy market fundamentals. London, New York, Miami, Houston, San Francisco, Hong Kong, and Shanghai continue to attract top retailers and are outperforming their regional peers. Yet, these markets aren’t the only pockets of opportunity.

May 28, 2014

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Don’t Panic, It’s Just a Store Closing


Are store closings and retailers shrinking footprints leading to the downfall of the retail industry? Don’t bet on it. Office Depot and JLL Retail’s CEO Greg Maloney weigh-in along with ICSC’s Jesse Tron who says, closing underperforming stores is business as usual for many retailers during this time. It’s nothing more than the retail life cycle in action. Last year the industry added a net of over 1,000 new retail establishments.

May 27, 2014

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#MillennialsMoneyMakesTheWorldGo’Round


Knowing how to attract Millennials’ money is the name of the game for retailers who know that nearly half of Millennials research products online and then buy them in-store. Retailers must stay ahead of both in-store and online channels to capture cash from Millennials because by 2020, they are expected to spend $1.4 trillion, with 30% representing retail sales.

May 27, 2014

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#RECon14 Recap

Wow, #RECon14 is officially a wrap! Social Media was definitely in full swing this year making a bigger splash than ever in #hashtag land! We ended up reaching over 6.9 million twitter followers and over 48.3 million impressions! That is a 49% in reach and 46% impressions over last year!

We partnered with HootSuite again this year to monitor and track all the activity on social. We used their new product called the Command Center that displayed all the latest tweets and stats on RECon live at the ICSC Coca-Cola lounge.

HootSuite

Now to the ICSC Coca-Cola Happiness Lounge, we evolved from the Social Media Pavilion to the #iTechLounge and now into the ICSC Coca-Cola Happiness Lounge. We held sessions all three days on Social and Digital Marketing, we launched the #MyStepsCount social campaign and a basketball hoop challenge in which our very own Jesse Tron came in 2nd place with a 103 points! We also gave over 6200 samples of Coca-Cola products within those three days! We had free Wi-Fi and charging stations provided by Verizon. Check out the video below to see the lounge in its full effect.

Speaking of the #MyStepsCount, we had about 1.4 million steps counted at RECon and shout out to Amie Leibovitz for coming in 1st place in the staff challenge and winning the iPad! Shout out to Peter Stein and Ashley Smith for coming in 2nd and 3rd place! Check out www.mystepscountapp.com to see the Instagram campaign!

Google stopped by to attend a few sessions and participated in the #MyStepsCount Instagram campaign! They also brought Sarah Malcolm a little Google onesie! LOL! JLL also had the same idea bringing over an ICSC onesie for Malcolm Jr.

IGTwitter

Thanks to all for stopping by the lounge, can’t wait to see you again next year.