The ICSC Blog

August 10, 2011
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Store Loyalty Apps are Catching on Fast with Smartphone Shoppers

By Steve McLinden Open the app. Enter the store. Earn virtual points just for showing up. Scan an item and get the pop-up discounts. Take your stuff and your codes to the cashier. Move on to the next store and repeat. This formula seems to be working nicely for those shopping at the clients of…