The ICSC Blog

July 18, 2013
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Get Smush With This New Concept

Customization appears to be a running trend among dessert retailers, and at the New York City pop-up Smush, visitors are allowed to put their unique spin on a classic frozen treat. Just like any delicatessen, Smush creates sandwiches behind a counter, and customers can request their favorite fillings and toppings. However, this concept takes a…