The ICSC Blog

May 17, 2013
Comments Off

Crowdsourcing: How the voice of the people can benefit your shopping center

By: Stephanie Shriver-Engdhal, Vice President of Digital Strategy at Forest City Enterprises Black or white? Paper or Plastic? Fries or onion rings? Mets or Yankees? Here or there? Choices, people like ‘em.  People also like having a say, as they voluntarily rally behind their favorite singer on The Voice or American Idol, voting online to…