The ICSC Blog

November 29, 2013
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Forest City Survey Finds Holiday Shoppers Driven by Value

According to a recent survey, shoppers are looking for value and kids’ gifts this holiday season, but might get caught short on time. The survey, representing Forest City Enterprises, Inc. centers nationwide, also found: • 23.0 percent of shoppers expect to spend more on “value brands” this year than last; 13.9 percent expect to spend…

May 18, 2013
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The Emergence of Mobile-Based Shopper Research

By: Stephanie Shriver-Engdhal, Vice President of Digital Strategy at Forest City Enterprises Many moons ago, shopping center industry leaders would daydream about tapping into the brains of their customers – what were they thinking? Where were they going? Why didn’t they walk over here, or over there? While we may still not be able to…