The ICSC Blog

May 21, 2014
Comments Off

Why brand storytelling needs to evolve for the mobile age

By: Rodrigo Lopez, Chief Creative Officer, Neoscape The chief marketing officer of a Fortune 500 company was pleased with the company’s re-brand. There was a new logo, font and tagline, a new website and, of course, a new story about their “new and improved product.” It all looked great on the storyboards in the conference…