The ICSC Blog

February 24, 2014
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It’s the Real Thing

By: Sarah Ritchie As part of New York’s Social Media Week, ICSC was delighted to host a gathering featuring Scott Ryan and Keith Berman from the Coca-Cola Company, who presented on “Customer Engagement in the SoLoMo Revolution.”  The pair provided a sweeping review of advertising strategies during the Coca-Cola’s 127-year history.  With products in 207…