The ICSC Blog

May 18, 2013
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The Emergence of Mobile-Based Shopper Research

By: Stephanie Shriver-Engdhal, Vice President of Digital Strategy at Forest City Enterprises Many moons ago, shopping center industry leaders would daydream about tapping into the brains of their customers – what were they thinking? Where were they going? Why didn’t they walk over here, or over there? While we may still not be able to…