The ICSC Blog

June 4, 2014
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Understanding Today’s Mass Notification Systems: Why You Need One

By: Daniel Wagstaff, www.redflaghub.com The odds are that your head of security can’t nail Detroit Rock City on Guitar Hero. And the odds are even greater that your Shopping Center will never experience a terrorist takeover. But it still begs the question, what if Paul Blart (you remember Paul from 2009’s comedy Mall Cop) had…

December 13, 2013
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Use #MindfulMalls to Promote Holiday Philanthropy

In October, the ICSC Foundation launched the #MindfulMalls hashtag, a Twitter campaign to promote and recognize the incredible generosity and community spirit within the shopping center industry, and it’s been a huge success. We received countless tweets, pictures, and video of events, fundraisers and community outreach focused on theme of the month: breast cancer awareness.…

July 9, 2013
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Introducing the ICSC Foundation Community Support Awards

While our industry was dealt quite the blow during the economic recession, and we’re well on our way to recovery, albeit it a slow and cautious one, we never lost sight of what is truly important and what makes our shopping centers and our industry great –our communities. Throughout the hardships of the last few…

June 18, 2013
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Enhancing the Shopping Center Experience through a Custom Mobile App

By Andrea Sirota, Vice President of Interactive Marketing & Media, Caruso Affiliated   As property owners, we must always think of new ways to engage our customers. Social media and e-commerce will continue to evolve people’s shopping habits – and in turn – how we do business. As such, digital innovation is critical to relevancy. …

May 18, 2013
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The Emergence of Mobile-Based Shopper Research

By: Stephanie Shriver-Engdhal, Vice President of Digital Strategy at Forest City Enterprises Many moons ago, shopping center industry leaders would daydream about tapping into the brains of their customers – what were they thinking? Where were they going? Why didn’t they walk over here, or over there? While we may still not be able to…

May 17, 2013
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Crowdsourcing: How the voice of the people can benefit your shopping center

By: Stephanie Shriver-Engdhal, Vice President of Digital Strategy at Forest City Enterprises Black or white? Paper or Plastic? Fries or onion rings? Mets or Yankees? Here or there? Choices, people like ‘em.  People also like having a say, as they voluntarily rally behind their favorite singer on The Voice or American Idol, voting online to…

November 8, 2012
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Throwback Thursdays- Saving energy even in the sweltering heat of 1984

In Waikiki, Hawaii the heat is always a dilemma when it comes to building a shopping center. However, the developers of the Waikiki Center found a way to save energy and still keep the center cool and comfortable. Energy saving was created by using natural cooling materials such as cement, high ceilings to maximize the…