The ICSC Blog

February 24, 2014
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It’s the Real Thing

By: Sarah Ritchie As part of New York’s Social Media Week, ICSC was delighted to host a gathering featuring Scott Ryan and Keith Berman from the Coca-Cola Company, who presented on “Customer Engagement in the SoLoMo Revolution.”  The pair provided a sweeping review of advertising strategies during the Coca-Cola’s 127-year history.  With products in 207…

February 10, 2014
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Pop Up Shop uses Twitter/Instagram as Currency

  BY: Sarah Ritchie, A few years ago “Bit Coin” made a splash in the online shopping world.  BitCoin represented a unique way to purchase online items—through a newly devised currency that had nothing to do with greenbacks.  A variation on this theme can be found at the new Marc Jacobs Daisy pop-up store in…

December 2, 2013
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Congrats to the Winners of the 2013 Asia Pacific Awards!

2013 Asia Pacific Shopping Center Awards ICSC is pleased to announce the winners of the 2013 Asia Pacific Shopping Center Awards, recognizing outstanding achievement in the following categories: Traditional Marketing, Design & Development and New Media.  [For additional information, visit IC SC’s global awards web gallery].    Winners include:   Traditional Marketing Advertising SILVER Believe…

September 12, 2013
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Get To Know MOCIAL Speaker: Stephanie Lynch

1. Tell us about yourself…… Understanding the power of the written word from an early age, my first job was a papergirl for the Boston Globe when I was 12 years old. Since then the world has changed and so has the way we receive and consume information.  I now deliver news and marketing communication…

May 2, 2013
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Get to know the #iTechLounge Speakers: Diana Podaski

ABOUT DSP I pack my calendar to fill my days, nights and minutes with a mix of work hard, play hard. I’m the Marketing & Social Media Manager at Linear Retail out of Boston, MA. I specialize in corporate marketing, PR, web, advertising, SEO, brand strategy, new communication technologies, corporate events and working with independent…

April 24, 2013
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The ROI of Social Media: Atlantic Station Case Study

Social Media can be a powerful tool for those who truly understand how to leverage it. Standard ROI metrics aside, Social Media allows a business to: monitor what’s being said about its brand, share news, connect with customers (guests), network, perform market research, collect user generated content, reputation management, drive web traffic, etc. North American…