May 2, 2013
ABOUT DSP I pack my calendar to fill my days, nights and minutes with a mix of work hard, play hard. I’m the Marketing & Social Media Manager at Linear Retail out of Boston, MA. I specialize in corporate marketing, … Continue reading
April 24, 2013
Social Media can be a powerful tool for those who truly understand how to leverage it. Standard ROI metrics aside, Social Media allows a business to: monitor what’s being said about its brand, share news, connect with customers (guests), network, … Continue reading
April 2, 2013
Learn how you can leverage Social Media to increase retail sales with Sebastian Pistritto from Lorel Marketing Group. Tweet
February 28, 2013
Just starting out in Social Media? Then be sure to check out this session from the 2012 New York Conference #iTechLounge with Walmart Realty. Tweet
February 15, 2013
Not unlike other marketing professionals in our industry, the team at Cypress Equities faced the challenge of finding the perfect way to not only educate our merchants on the value of social media, but also to motivate them to participate … Continue reading
October 10, 2012
Congrats to Peter Bordes, ICSC Account Manager, for putting together a great Chicago event! Social was on fire with 976,000 impressions on Twitter and the One-On-One social media booth where Sarah Malcolm spoke with attendees on their social strategy as … Continue reading
June 20, 2012
Members of Generation Y or Gen Y are the new players in the workforce known for their tech savvy ways and social media know-how. My expectation is that employers value the Gen Y Facebook and Twitter expert who has a … Continue reading
May 21, 2012
November 10, 2011
This past Monday Google launched its Google+ Pages for Businesses after launching four months ago. From the official Google Blog: “For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can … Continue reading
June 14, 2011