The ICSC Blog

February 15, 2013
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How to Get Your Retailers to Participate in Social Media

Not unlike other marketing professionals in our industry, the team at Cypress Equities faced the challenge of finding the perfect way to not only educate our merchants on the value of social media, but also to motivate them to participate in a social media program – either through our center-wide initiatives or one of their…

June 20, 2012
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ICSC Interns Gets Social

Members of Generation Y or Gen Y are the new players in the workforce known for their tech savvy ways and social media know-how. My expectation is that employers value the Gen Y Facebook and Twitter expert who has a personal blog and can manage five social networks, while simultaneously downloading an app. These young…

November 10, 2011
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Google+ Unveils Brand Pages

This past Monday Google launched its Google+ Pages for Businesses after launching four months ago. From the official Google Blog: “For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term.…

May 24, 2011
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The Social Media Pavilion at ICSC RECon

For executives looking to integrate rapidly evolving social-media technology into their daily work, the Social Media Pavilion, located at S222 Q Street, is probably the place to be. The pavilion, sponsored by Cohn Marketing, is where they can explore ways that social technologies are applied in retail real estate and shopping centers both locally and…

March 4, 2011
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The FUSION App is NOW Available in the App Store!!!

IT’S HERE! ICSC’s FUSION 2011 MOBILE APP IS NOW AVAILABLE! A free, new and innovative way for you to plan and get the most out of your FUSION experience! The FUSION APP provides you with mobile 24/7 access to: -Conference Agenda -Exhibitor List -Social Media access -And Much More! Join us at the Fusion Conference…